What to do When You Buy Children's Liquid Tylenol

Monday, June 1, 2020 | 0 Comment(s)

Hello again. The world's on fire and we need a smile so here we go:

If you read my last post, you already know that in a panic-induced shopping incident I inadvertently bought the title product instead of extra-strength tablets. That's my bad. But, since becoming a first time owner of an altogether new, to me, product, I have some suggestions. Marketing suggestions.

At this point, and I'm talking to you liquid pain reliever manufacturers, your target audience is parents and people who are too busy, distracted, or panicked to read a box before purchasing a product. And you are leaning into that "distracted" market by not clearly labelling the box "liquid."  Too simple and clear. Instead, in the upper right hand corner, away from all the other information it says,"oral suspension," which sounds more like a WIPEOUT challenge than a description of liquid.